Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
Batavia Manufacturing Experience Center
Client: Nestlé Purina PetCare
Brand Development | Environmental Graphics
We dared to go EVEN BIGGER!
Building on the success of Purina’s Manufacturing Experience Center in Eden, North Carolina, Gray Design Group partnered with Nestlé Purina to create an even more immersive experience at its Batavia, Ohio facility. Encompassing more than 600 linear feet of experiential graphics, along with additional feature areas, the Manufacturing Experience Center transforms a traditional manufacturing environment into a branded journey that educates, inspires and showcases Purina’s commitment to quality, innovation and its people.
The Purina Story
The experience begins by immersing visitors in the Purina brand, reinforcing the company’s rich heritage, trusted reputation and purpose-driven mission. Bold environmental graphics, engaging messaging and impactful imagery establish a strong brand presence before introducing the Batavia facility’s role in producing high-quality pet nutrition for families across North America.
Manufacturing with Purpose
As visitors progress through the corridor, they are guided through the manufacturing process, from carefully selected ingredients to finished products. Large-scale graphics, process illustrations and educational content simplify complex operations while highlighting Purina’s unwavering commitment to quality, food safety and manufacturing excellence.
People Make the Difference
Featuring authentic photography art-directed by Gray Design Group, inspiring messaging and career-focused content, the Manufacturing Experience Center highlights the culture, teamwork and passion that define the Batavia facility. The experience leaves visitors with a lasting impression that Purina’s greatest strength is its people.
Innovation in Action
Dedicated experiential graphics showcase the research, technology and continuous improvement that drive Purina forward. Dynamic storytelling and immersive visuals demonstrate how innovation influences every stage of production, reinforcing the company’s pursuit of smarter processes, better products and a brighter future for pets.
Summary
Gray Design Group transformed over 600 linear feet of manufacturing corridor, along with multiple adjoining experience areas, into an immersive destination that brings the Purina brand to life. Through experiential graphics, environmental storytelling and thoughtfully sequenced content, the Manufacturing Experience Center guides visitors through Purina’s heritage, manufacturing expertise, innovation and people, while creating a memorable experience from beginning to end. The Batavia installation demonstrates how strategic experiential design can elevate an industrial environment into a powerful expression of brand, culture and purpose.