The Right Expertise
Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.
Information Technology Division
Client: National Communications Company
Environmental Graphics | Interior Architecture | Interior Design
Overview
Gray teamed with this National Communications Company to design a well-utilized workspace by integrating environmental graphics to accentuate the company’s values and cultivate inspiration through technology-oriented graphics. Gray collaborated closely with the branding department for compliance and approval.
Finding the Right Adjectives
The film graphics were designed to be dynamic, contemporary, motivational and technologically-inspired. Gray utilized a “connector” theme with motivational keywords on the custom gradient glass film on the conference and hub rooms that provide privacy during meetings but allow natural light into the spaces. These adjectives were chosen to align with the client’s values of the division.
Developing the Right Content
Content development for the printed wall graphics involved brainstorming, conceptualization and refinement of messaging to align with the client’s objectives and values. Gray developed impactful statements and keywords that resonated with employees and reinforced the culture of innovation and collaboration.
Distributing the Graphics
The graphics were strategically distributed across the workspace, focusing on high-traffic areas such as conference rooms, hubs and hallways for maximum visibility and impact. This allowed employees to encounter motivational messaging throughout their daily routines.
Summary
By integrating technology-focused graphics and bold messaging statements, the workspace became more than just a physical setting; it became a platform for communication, collaboration and creativity. Gray helped reinforce the company’s brand identity, enhance employee morale and contribute to a more vibrant and productive work environment.