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Case Study: Tubular USA

 Integrating Branding, Architecture + Interior Design in Industrial Spaces

Exterior of Tubular USA with Logo Signage

Tubular USA embodies Gray’s integrated design philosophy by seamlessly weaving a company’s new brand identity into the architectural and interior design of their new headquarters, resulting in a unified, impactful presence in the space and online.

Brand Design + Development 

  • Incorporates intricate piping and tubing details, accentuating the client’s technical expertise
  • Embraces a patriotic color palette, honoring Tubular USA’s American heritage
  • Features a scalable design adaptable across various mediums, from physical assets like trucks to digital platforms
Collage of Tubular USA's Logo

Above: Tubular USA Logo Redesign

Architecture + Interior Design

  • Utilizes sleek exterior concrete panels and striking metal window frames to establish a sophisticated backdrop for the new logo
  • Introduces a contemporary metal pergola, offering architectural finesse suitable for an industrial and technical headquarters
  • Deliberate layout considerations ensure efficient truck access, meticulously addressing Tubular USA’s evolving growth and operational requirements
tubular usa industrial architecture interior design workplace

Above: Exterior Rendering of new Tubular USA Headquarters 

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