Innovation in Action
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Case Study: Tubular USA
Tubular USA embodies Gray’s integrated design philosophy by seamlessly weaving a company’s new brand identity into the architectural and interior design of their new headquarters, resulting in a unified, impactful presence in the space and online.
Brand Design + Development
- Incorporates intricate piping and tubing details, accentuating the client’s technical expertise
- Embraces a patriotic color palette, honoring Tubular USA’s American heritage
- Features a scalable design adaptable across various mediums, from physical assets like trucks to digital platforms
Above: Tubular USA Logo Redesign
Architecture + Interior Design
- Utilizes sleek exterior concrete panels and striking metal window frames to establish a sophisticated backdrop for the new logo
- Introduces a contemporary metal pergola, offering architectural finesse suitable for an industrial and technical headquarters
- Deliberate layout considerations ensure efficient truck access, meticulously addressing Tubular USA’s evolving growth and operational requirements
Above: Exterior Rendering of new Tubular USA Headquarters
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