Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
Batavia Factory
Client: Nestlé Purina PetCare
Brand Development | Environmental Graphics
Bringing the Purina Brand to Every Space
Building on the experiential graphics created for the Batavia Manufacturing Experience Center, Gray developed a comprehensive environmental graphics program for the facility’s first-floor administration spaces. From the building exterior and lobby to employee-focused areas, including the café, break room, offices, meeting rooms, training rooms, HR, locker rooms and PPE preparation area, the graphics create a cohesive brand experience that welcomes, informs and inspires employees and visitors alike.
A Workplace that Reflects the Brand
Every space was thoughtfully designed to reinforce Purina’s culture, values and commitment to its people. Corporate messaging, brand photography and career development content were strategically integrated throughout the environment, creating moments that encourage collaboration, celebrate company culture and strengthen employees’ connection to the Purina brand.
Designed for Lasting Impact
The graphics program combines large-format wall graphics, dimensional acrylic panels and precision-cut vinyl graphics to create a layered, engaging environment. Each installation was carefully tailored to its location, transforming functional spaces into meaningful brand touchpoints while enhancing the overall workplace experience.
Summary
Gray Design Group transformed over 600 linear feet of manufacturing corridor, along with multiple adjoining experience areas, into an immersive destination that brings the Purina brand to life. Through experiential graphics, environmental storytelling and thoughtfully sequenced content, the Manufacturing Experience Center guides visitors through Purina’s heritage, manufacturing expertise, innovation and people, while creating a memorable experience from beginning to end. The Batavia installation demonstrates how strategic experiential design can elevate an industrial environment into a powerful expression of brand, culture and purpose.