Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
Batavia Technical University
Client: Nestlé Purina PetCare
Brand Development | Environmental Graphics
Creating a Culture of Learning and Excellence
The Nestlé Purina Technical University extends the learning experience beyond the classroom by creating an environment that inspires growth, innovation and manufacturing excellence. Located adjacent to the Manufacturing Experience Center (MEC), the university serves as a dedicated space for technical training, career development and knowledge sharing. Gray developed a comprehensive experiential graphic system that transforms the primary circulation corridor into an engaging journey that celebrates Purina’s people, processes and commitment to excellence.
Bringing Purina’s Values to Life
The Purina Technical University graphics package transforms the main corridor connecting the university and Technical Training Center into an engaging branded experience. Gray Design Group developed environmental graphics featuring motivational messaging, career development insights and content focused on safety, quality and manufacturing excellence. Acrylic dimensional lettering and vinyl graphics create a durable, polished application that reinforces Purina’s brand standards.
Summary
Gray Design Group transformed Nestlé Purina’s Technical University into an inspiring branded experience that celebrates learning, growth and manufacturing excellence. Through impactful messaging, dimensional graphics and thoughtful storytelling, the space reinforces Purina’s commitment to developing its people, fostering innovation and creating a culture built around safety, quality and continuous improvement.