Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
BMC Enterprises, Inc.
Client: BMC Enterprises, Inc.
Environmental Graphics + Signage
Branded Environments | Interior Architecture + Design
Overview
BMC Enterprises wanted to make a lasting impression of their new space by telling the story of who they are, what they stand for and the strong connections with clients and their team. From the beginning, Gray understood the importance of integrating the company’s identity in a way that was authentic and meaningful. Through thoughtful design and creative collaboration, Gray helped BMC craft a lasting impression for their team and their clients that reinforce their brand and values.
Brand Unity
The heart of the project was creating a strong visual display that connected BMC’s parent company with its subsidiaries. To showcase this, we designed a custom company name wall, designed to evolve over time as BMC grows, welcoming new companies or adjusting to changes with seamless updates without disrupting the brand’s core messaging.
Thoughtful Design
In design, every detail matters. We selected routed Corian, paired with direct-print graphics and embedded magnets, to create a durable, flexible design. This approach allowed BMC to add or update company names without damaging the wall, maintaining a polished look for years to come.
Excellent Craftsmanship
Our team took great care in overseeing every step of production, from materials specification to installation, making sure the result met client satisfaction and our own high standards.
Walls that Tell a Story
We wanted the walls themselves to speak volumes so large-scale wall graphics were designed to bring the space to life in a way that felt personal and engaging. These graphics became visual storytelling elements that conveyed BMC’s values and passion for their work. We brought in on-location photography, including aerial shots, to capture the essence of their operations and visually enrich the space. The images we selected, drawn from the client’s photo libraries, help to create a narrative that connects the company’s past, present and future.
Strong First Impressions
Externally, we knew that the first impression was everything. We worked closely with BMC to reimagine their monument sign, adding a high-impact logo that would stand out and make a statement from the moment people arrived. Not only did the exterior signage improve visibility, it established a strong brand presence in the heart of Clayton’s Business District.
Summary
The project was a true team effort, working closely with our Interiors Studio to create a unified, vibrant experience that was deeply connected to BMC’s culture and as dynamic and evolving as BMC Enterprises itself.