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City of Wentzville Logo Signage in Lobby
Collage of City of Wentzville Logo Signage and Wayfinding

City of Wentzville Public Works Building


Environmental Graphics / Wayfinding Masterplan / Signage

Project Overview:

The City of Wentzville engaged Gray Design Group’s Branding + Graphic Design (B+G) Studio to develop a comprehensive wayfinding package for the entire Public Works Building that complemented the interior design elements. The goal was to create a consistent, cohesive sign design scaled from lobby to desk that the client could update and manage efficiently to accommodate future changes. The first step was to assess the floor plans to identify each sign’s location and size. A modular magnetic system was designed to align with the brand identity while being flexible and changeable in variable sizes, providing a low-cost solution with a high impact. Gray developed a flexible project management system to manage a large number of signs, including a specification package to help fabricators locate and install each sign type with ease, also improving time management. By utilizing the City’s brand identity, Gray successfully created a simple, clean, comprehensive ADA-compliant signage design that exceeded client expectations.

How Can We Help?

Our expert team can help you build a new facility, create an engaging environment and develop a unique brand with innovative design solutions. At Gray, We See More™.