The Right Expertise
Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.
Fraud Operations + Security Unit
Client: National Communications Co.
Environmental Graphics
Overview
Our Branding + Graphics Studio was tasked with rebranding this client’s workspace, focusing on promoting high ethics, collaboration and teamwork within an eight-week period from start to finish. Our approach involved thorough research into the business unit’s functions to create an accurate representation of their daily operations.
Approach
We integrated the brand’s gradient but adapted it to suit various environments to complement the warm, neutral colors of the interior finishes.
Messaging + Illustrations
Messaging statements and designing custom in-house illustrations effectively communicated their services and challenges.
Visual Identity Integration
The orange accent was added as a secondary brand color to highlight specific elements within the illustrations.
Design Approach
Working within an open creative brief allowed us to push the design boundaries while maintaining client preferences and brand standards.