Purpose-Driven Design, Lasting Impact

We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.

SFW Partners

Client: SFW Partners

Interior Architecture + Design | Branded Environments
Brand Design + Development | Environmental Graphics + Signage
Print Design + Development

Overview

Gray partnered with SFW Partners to design their new 22,000-square-foot headquarters to reflect the firm’s continued growth, independent culture and commitment to their people. Located in Creve Coeur Office Center II, the full-floor workplace nearly doubles the firm’s previous office, creating an environment that supports collaboration, client service and future growth.

sfw partners renovation architecture interior design signage branding graphics
sfw partners renovation architecture interior design signage branding graphics
Focusing on the Client Experience

Located just beyond reception, the executive boardroom and adjacent hospitality bar create a natural extension of the arrival experience, offering a comfortable setting for client meetings and leadership discussions. Warm wood detailing, integrated technology and architectural ceiling elements establish a polished, welcoming environment that reflects SFW Partners’ commitment to personalized service.

Connecting the Workplace

Located at the heart of the office, the collaboration space serves as a central gathering point that connects the surrounding workspaces. Flexible seating supports everything from informal conversations to impromptu meetings, while the sculptural acoustic ceiling defines the space and helps manage sound throughout the open environment.

sfw partners renovation architecture interior design signage branding graphics
sfw partners renovation architecture interior design signage branding graphics
Bringing People Together

More than a break room, the café serves as the social hub of the office. A large gathering island and café seating create a comfortable place for employees to recharge, connect and collaborate throughout the day. Its direct connection to the adjacent training room allows the two spaces to function together for larger meetings, presentations and firm events.

Learning in Flexible Spaces

Professional development is an important part of SFW Partners’ culture, and the training room was designed to support continuing education, firm meetings and company events. Operable glass walls allow the space to function independently or open to the adjacent café, providing flexibility for both everyday use and larger gatherings.

sfw partners renovation architecture interior design signage branding graphics
sfw partners renovation architecture interior design signage branding graphics
Supporting Every Work Style

Private offices, phone booths, focus rooms and informal meeting spaces provide employees with a variety of settings for private conversations, heads-down work and collaboration. Together, these spaces support a flexible work environment that adapts throughout the day.

Integrating the Brand in Every Detail

All design elements were developed together to create a cohesive workplace experience. Environmental graphics, custom glass, color and wayfinding reinforce SFW Partners’ refreshed identity while complementing the architecture throughout the office.

Let’s Create Something Extraordinary Together

Whether designing innovative environments, crafting engaging experiences or shaping unique brands, we’re here to bring your vision to life. At Gray, we see more than just spaces – we see connections, opportunities and possibilities. We See More™.