Gray Design Group’s Branding + Graphic Design team collaborated with Civil Design, Inc. (CDI) to create a new and engaging website that highlights their engineering expertise in a beautiful, easy-to-navigate digital experience. The main goal of the website redesign was to improve functionality – on both the front and back ends. Gray Design Group developed a responsive site to respond to visitor behavior which provides an enhanced user experience, clearly delivering inspirational content on all media platforms. This improves load time and decreases time spent on content management. The sleek and modern design integrates their signature blue to conform to brand standards yet elevates the design by weaving several shades of blue as an accent, symbolizing one of CDI’s core values – trust. The site architecture is organized into themes to highlight services and capabilities to entice visitors to consume more content. The new infrastructure improves a search engine’s ability to crawl and index, resulting in higher search rankings. The addition of page banners encourage interaction by making calls to action easy and accessible. A strong advocate for a healthy lifestyle, the culture section of the website is given equal consideration on the home page presence as it is integral to CDI’s success.