Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
Selbert’s on 4th
Client: Selbert’s Auto Body
Brand Design + Development
Overview
Selbert’s on 4th engaged Gray’s expertise in branding and graphic design to create a unified brand for a new American cuisine restaurant.
Design Inspiration
Gray tailored the brand and logo design to accommodate large-scale signage and smaller promotional items, crafting a rustic, hand-drawn logo that suits the restaurant’s cuisine and atmosphere.
Design Details
The logo, featuring a steer creatively formed from reversed ‘S’ shapes in ‘Selbert’s,’ simple star details and an earthy color palette matching the building’s facade, projects a modern yet traditional Americana ranch aesthetic, creating a welcoming ambiance that resonates with the restaurant’s clientele.
Summary
Gray created a unified brand integrated with the restaurant’s proposed architecture and interior design. This approach offers a unified and immersive customer experience at every interaction point, leaving a lasting and positive impression.