The Right Expertise

Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.

Selbert’s on 4th

Client: Selbert’s Auto Body

Brand Strategy, Creation + Integration | Print Design + Development
Architecture | Interior Design

selberts on 4th logo and brand


Selbert’s on 4th engaged Gray’s expertise in architecture, interior, branding and graphic design to create a unified brand for their new American cuisine restaurant.

selberts on 4th logo and brand

Design Inspiration

Gray tailored the brand and logo design to accommodate large-scale signage and smaller promotional items, crafting a rustic, hand-drawn logo that suits the restaurant’s cuisine and atmosphere.

Design Details

The logo, featuring a steer creatively formed from reversed ‘S’ shapes in ‘Selbert’s,’ simple star details and an earthy color palette matching the building’s facade, projects a modern yet traditional Americana ranch aesthetic, creating a welcoming ambiance that resonates with the restaurant’s clientele.

selberts on 4th logo and brand
selberts on 4th logo and brand
selberts on 4th logo and brand

Design Concept

Transforming an old church into a restaurant on a site with high visibility prompted a concept where the brand influences the architecture and interiors to provide a cohesive customer experience on every level.

selberts on 4th logo and brand


By leveraging expertise across multiple disciplines, Gray created a unified brand integrated with the restaurant’s architecture and interiors. This approach offers a unified and immersive customer experience at every interaction point, leaving a lasting and positive impression.

How Can We Help?

Our expert team can help you build a new facility, create an engaging environment and develop a unique brand with innovative design solutions. At Gray, We See More™.