The Right Expertise
Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.
Selbert’s on 4th
Client: Selbert’s Auto Body
Brand Strategy, Creation + Integration | Print Design + Development
Architecture | Interior Design
Overview
Selbert’s on 4th engaged Gray’s expertise in architecture, interior, branding and graphic design to create a unified brand for their new American cuisine restaurant.
Design Inspiration
Gray tailored the brand and logo design to accommodate large-scale signage and smaller promotional items, crafting a rustic, hand-drawn logo that suits the restaurant’s cuisine and atmosphere.
Design Details
The logo, featuring a steer creatively formed from reversed ‘S’ shapes in ‘Selbert’s,’ simple star details and an earthy color palette matching the building’s facade, projects a modern yet traditional Americana ranch aesthetic, creating a welcoming ambiance that resonates with the restaurant’s clientele.
Design Concept
Transforming an old church into a restaurant on a site with high visibility prompted a concept where the brand influences the architecture and interiors to provide a cohesive customer experience on every level.
Summary
By leveraging expertise across multiple disciplines, Gray created a unified brand integrated with the restaurant’s architecture and interiors. This approach offers a unified and immersive customer experience at every interaction point, leaving a lasting and positive impression.