The Right Expertise

Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.

Olia Village

Client: Fireside Financial

Brand Strategy, Creation + Integration | Website Design + Development
Master Planning | Architecture | Interior Design

olia village brand and web development
Overview

Fireside Financial selected Gray for full architectural, interior, branding, message and website design for their 97-site in Creve Coeur, envisioned to become the premier lifestyle community in the Saint Louis metropolitan area. Drawing inspiration from its desirable location along Olive Boulevard, the site’s rich history, natural surroundings and first-class amenities, Olia Village came to life.

olia village brand and web development
olia village logo stacked new
Approach + Strategy

Gray’s approach to branding began with thorough research into the site’s history, the client’s goals and a comparative analysis of similar area developments. Based on this groundwork, a positioning statement was developed, offering multiple options before selecting ‘Olia Village.’

Brand Origins

‘Olia Village’ is derived from two sources: ‘Olea,’ the genus of Olive trees, symbolizing grace and strength and Olga Monsanto, wife of Monsanto founder John Queeny. ‘Olia,’ a modern interpretation of Olga, means ‘blessed, holy, olive tree,’ paying homage to the area’s history. ‘Village’ conveys a welcoming and communal atmosphere, bringing everyday accessible living to residents and visitors.

olia village brand and web development
olia village brand and web development
olia village brand and web development
olia village brand and web development
Brand Elements

The logo’s signature shape merges the O + V, forming a subtle three-dimensional olive to acknowledge the development’s premier location on the major thoroughfare connecting East and West. The logo and text feature clean lines with a hint of play in the ‘A’ that perfectly describes the balance of Olia Village, an upscale, sophisticated urban locale tucked in a beautiful landscape, offering residents and visitors serenity and excitement.

olia village brand and web development

The natural, organic green for the logo nods to the olive derivative and the scenic views of sprawling parkland. The soft yet strong gray complements the feminine architectural details, limestone and whitewashed brick to create a refined look throughout the development.

olia village brand and web development
olia village brand and web development
olia village brand and web development
Advantages of Integrated Design Services

By selecting Gray’s comprehensive design services, the physical space, aesthetics and overall design align with the intended brand image and message. This integrated approach allows for seamless coordination between buildings, landscapes and amenities as well as the brand’s values, mission and desired perception. When these disciplines work together, it streamlines decision-making, problem-solving and communication, resulting in a more efficient and consistent development process for the client. And as a result, creates a lifestyle community that embodies a unified vision, fostering a cohesive and immersive experience for residents and visitors.

How Can We Help?

Our expert team can help you build a new facility, create an engaging environment and develop a unique brand with innovative design solutions. At Gray, We See More™.