Design with a Purpose

We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.

Olia Village

Client: Fireside Financial

Brand Strategy, Creation + Integration | Website Design + Development
Master Planning | Architecture | Interior Design

olia village brand and web development
Overview

Fireside Financial selected Gray for the architectural, interior, branding, messaging and website design of their 97-acre site in Creve Coeur. This development, known as Olia Village, is envisioned as the premier lifestyle community in the Saint Louis metropolitan area. The design is inspired by the site’s prime location along Olive Boulevard, its rich history, natural surroundings and top-tier amenities.

olia village brand and web development
olia village logo stacked new
Approach + Strategy

Gray’s branding approach began with in-depth research into the site’s history, the client’s goals and a comparative analysis of similar developments in the area. This research provided the foundation for creating a strong positioning statement and naming platform, leading to the selection of the name ‘Olia Village.’

Brand Origins

The name ‘Olia Village‘ has dual origins: ‘Olea,‘ the genus of olive trees, symbolizes grace and strength, while ‘Olia modernizes Olga Monsanto, wife of Monsanto founder John Queeny. ‘Olia‘ translates to ‘blessed, holy, olive tree,‘ honoring the area’s heritage. ‘Village‘ conveys a welcoming, communal atmosphere, promoting accessible living for residents and visitors.

olia village brand and web development
olia village brand and web development
olia village brand and web development
olia village brand and web development
Brand Elements

The logo integrates the letters O and V, subtly forming a three-dimensional olive, reflecting the community’s prime location along the corridor connecting East and West. The clean lines and playful design of the “A” in the text embody Olia Village’s balance as a high-end urban community within a beautiful natural landscape, offering serenity and excitement.

olia village brand and web development

The natural green of the logo represents the olive inspiration and the parkland surrounding the development. Soft yet strong gray tones complement the feminine architectural details, limestone and whitewashed brick, creating a refined aesthetic throughout the village.

olia village brand and web development
olia village brand and web development
olia village brand and web development
Advantages of Integrated Design Services

By choosing Gray’s integrated design services, Olia Village benefits from seamless alignment between its physical spaces, branding, and overall aesthetics. This comprehensive approach offers a unified vision across buildings, landscapes and amenities, all reflecting the brand’s values and mission. This integration simplifies decision-making and communication, resulting in a more efficient and consistent development process. Ultimately, it fosters a cohesive, immersive experience for both residents and visitors.

Let’s Create Something Extraordinary Together

Whether designing innovative environments, crafting engaging experiences or shaping unique brands, we’re here to bring your vision to life. At Gray, we see more than just spaces – we see connections, opportunities and possibilities. We See More™.