Purpose-Driven Design, Lasting Impact
We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.
McLeod Warehouse Services
Client: McLeod Warehouse Services
Brand Design + Development | Signage
Branded Environments | Architecture + Interior Design
Overview
As McLeod expands its warehousing services with a new facility in Decatur, Illinois, they sought to reinforce their reputation for strength, reliability and service. To achieve this, they entrusted Gray with both brand identity and architectural design, offering a seamless, unified presence that strengthens customer relationships and meets the growing demand for warehousing.
Bold Brand Identity
The McLeod Warehouse Services logo is more than a mark—it’s a statement of strength. The bold interplay of the “M” and “W” visually represent stability and efficiency, while the blue and orange palette conveys trust, innovation and energy. Designed for instant recognition, the logo reinforces McLeod’s legacy of service excellence and forward-thinking growth.
A Cohesive Evolution
By showcasing McLeod’s brand evolution across multiple applications, we highlighted its versatility, reinforcing recognition and connection at every interaction to create a lasting impression.
Integrated Design
McLeod’s exterior signage was designed to be a commanding presence on the tilt-up concrete façade of the new facility. Positioned for high visibility, it displays brand prominence from key vantage points. As both the architectural and branding partner, we created a seamless connection between brand identity and built environment, reinforcing McLeod’s industrial strength while enhancing the facility’s operations and aesthetics.
Summary
By aligning brand strategy with architectural execution, we helped McLeod Warehouse Services create more than just a facility—we helped establish a powerful, lasting brand presence in the heart of Central Illinois.