The Right Expertise
Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.
Tubular USA
Client: Tubular USA
Brand Strategy, Creation + Integration | Architecture | Interior Design
Overview
Tubular USA, a prominent pipe and tube supplier, partnered with Gray to reimagine their logo. The redesign considered scalability, opting for a modern yet timeless font for adaptability across various mediums like trucks, embroidery and digital platforms.
Symbolizing Industry
The redesign cleverly integrates the intricate details of piping, coating and tubes, reflecting the industry’s technical diversity. To unify the logo’s graphic elements and to emphasize distinctive components, Gray refined the letterforms to bring uniformity throughout the entire logo, creating a sophisticated visual identity for Tubular USA.
Symbolizing Heritage
Embracing the company’s American roots, the logo’s color palette in Old Glory blue and red exudes patriotism, invoking a sense of reliability and pride.
