The Right Expertise

Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.

Tubular USA

Client: Tubular USA

Brand Strategy, Creation + Integration | Architecture | Interior Design

Tubular USA's New Logo Artwork

Tubular USA, a prominent pipe and tube supplier, partnered with Gray to reimagine their logo. The redesign considered scalability, opting for a modern yet timeless font for adaptability across various mediums like trucks, embroidery and digital platforms.

Tubular USA's New Logo Artwork
Symbolizing Industry

The redesign cleverly integrates the intricate details of piping, coating and tubes, reflecting the industry’s technical diversity. To unify the logo’s graphic elements and to emphasize distinctive components, Gray refined the letterforms to bring uniformity throughout the entire logo, creating a sophisticated visual identity for Tubular USA.

Tubular USA's New Logo Artwork
Tubular USA's New Logo Artwork
Symbolizing Heritage

Embracing the company’s American roots, the logo’s color palette in Old Glory blue and red exudes patriotism, invoking a sense of reliability and pride.

Tubular USA's New Logo Artwork

Gray’s approach has delivered a sophisticated and adaptable logo that reflects Tubular USA’s heritage and values. This attention to detail also characterized the architecture and interior design of Tubular USA’s new building, providing a seamless integration of the brand identity into physical spaces. The result is a cohesive environment that effectively communicates Tubular USA’s brand identity consistently.

How Can We Help?

Our expert team can help you build a new facility, create an engaging environment and develop a unique brand with innovative design solutions. At Gray, We See More™.