Design with a Purpose

We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.

Tubular USA

Client: Tubular USA

Brand Strategy, Creation + Integration | Signage | Print Design + Development
Architecture | Interior Design

Tubular USA's New Logo Artwork
Overview

Tubular USA, a prominent supplier of pipes and tubes, partnered with Gray for comprehensive design services, resulting in a transformative brand identity and physical space. The redesign of the logo focused on scalability, opting for a modern yet timeless font that allows adaptability across various mediums, including trucks, embroidery and digital platforms.

Tubular USA's New Logo Artwork
Symbolizing Industry

The redesign cleverly integrates the intricate details of piping, coating and tubes, reflecting the industry’s technical diversity. To unify the logo’s graphic elements and to emphasize distinctive components, Gray refined the letterforms to bring uniformity throughout the entire logo, creating a sophisticated visual identity for Tubular USA.

Tubular USA's New Logo Artwork
Tubular USA's New Logo Artwork
Symbolizing Heritage

Embracing the company’s American roots, the logo’s color palette in Old Glory blue and red exudes patriotism, invoking a sense of reliability and pride.

Tubular USA's New Logo Artwork
tubular usa industrial architecture interior design workplace
Harmonious Design Elements

As a result, the 131,000-square-foot built-to-suit headquarters and manufacturing facility seamlessly connect the Tubular USA brand with the built environment. The design features a striking metal pergola, enhancing the entrance’s architectural appeal. In contrast, the painted concrete tilt-up panels and two-story metal window frames contribute to a modern aesthetic.

Integrated Services

Gray’s approach has delivered a sophisticated and adaptable logo that reflects Tubular USA’s heritage and values. This attention to detail also characterized the architecture and interior design of Tubular USA’s new building, providing a seamless integration of the brand identity into physical spaces. The result is a cohesive environment that effectively communicates Tubular USA’s brand identity consistently.

Let’s Create Something Extraordinary Together

Whether designing innovative environments, crafting engaging experiences or shaping unique brands, we’re here to bring your vision to life. At Gray, we see more than just spaces – we see connections, opportunities and possibilities. We See More™.