The Right Expertise

Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.

The Crossings @ Chesterfield

Client: The Crossings Church

Signage, Wayfinding + Planning
Master Planning | Architecture | Interior Design

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Overview

The Crossing Church presented Gray with a specific challenge: directing visitors to the building’s main entrance, which is less visible than other campus entrances. The design strategy for each signage component drew inspiration from the natural prairie environment and the church’s architectural elements, using mixed materials and irregular angles to complement the surroundings.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Defining the Entrance

Initially, the request was for a driveway gate to improve traffic navigation upon entry. However, additional wayfinding elements were identified during the site survey.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Enhancing the Entrance

Gray proposed a high impact 25’ wayfinding monument that leads visitors to the main entrance. They are led through the campus with the addition of an updated wayfinding system, as well as a future walkway structure, all of which clearly helps define the main entrance and decreases the confusion for visitors during their visit.

Optimizing Navigation

Gray’s solution not only improved traffic flow but also the church’s brand presence. The carefully integrated wayfinding signage system guided visitors while maintaining a cohesive environment, seamlessly blending with the architectural elements.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Summary

Gray’s innovative approach and comprehensive solutions improved navigation, elevated the church’s brand presence, and provided a distinctive landmark for visitors to easily identify the main entrance.

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How Can We Help?

Our expert team can help you build a new facility, create an engaging environment and develop a unique brand with innovative design solutions. At Gray, We See More™.