Purpose-Driven Design, Lasting Impact

We design spaces with purpose, built to endure the test of time. Whether a small tenant improvement or an expansive logistics center, every project is rooted in our mission to cultivate connection, support growth and leave a lasting impact. We are proud of our portfolio and the opportunity to bring our clients’ visions to life, creating spaces that will serve and inspire for years to come.

The Crossings @ Chesterfield

Client: The Crossings

Signage, Wayfinding + Planning
Master Planning | Architecture | Interior Design

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Overview

The Crossing Church presented Gray with a specific challenge: directing visitors to the building’s main entrance, which is less visible than other campus entrances. The design strategy for each signage component drew inspiration from the natural prairie environment and the church’s architectural elements, using mixed materials and irregular angles to complement the surroundings.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Defining the Entrance

Initially, the request was for a driveway gate to improve traffic navigation upon entry. However, additional wayfinding elements were identified during the site survey.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Enhancing the Entrance

Gray proposed a high impact 25’ wayfinding monument that leads visitors to the main entrance. They are led through the campus with the addition of an updated wayfinding system, as well as a future walkway structure, all of which clearly helps define the main entrance and decreases the confusion for visitors during their visit.

Optimizing Navigation

Gray’s solution not only improved traffic flow but also the church’s brand presence. The carefully integrated wayfinding signage system guided visitors while maintaining a cohesive environment, seamlessly blending with the architectural elements.

the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
the crossing church chesterfield graphic design branding environmental graphics signage wayfinding building design campus master plan fabrication construction management
Summary

Gray’s innovative approach and comprehensive solutions improved navigation, elevated the church’s brand presence and provided a distinctive landmark for visitors to easily identify the main entrance.

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Let’s Create Something Extraordinary Together

Whether designing innovative environments, crafting engaging experiences or shaping unique brands, we’re here to bring your vision to life. At Gray, we see more than just spaces – we see connections, opportunities and possibilities. We See More™.